Abercrombie & Fitch Institutes Reverse Sponsorship
As a publicity stunt, Abercrombie & Fitch has offered to pay Mike The Situation Sorrentino not to wear its clothing line, saying they believe an association with him is "contrary to the aspirational image of the brand."" What do you think?"
Damon Wills
They tried that with Tara Reid and Kmart's Kathy Ireland line. Didn't work.
Flanger