McDonald's Reintroduces Hamburgler As Attractive Suburban Dad
McDonald's has reintroduced its iconic Hamburgler character as a slickly dressed dad who moved to the suburbs to raise his family but is now tempted back into a life of crime after being reminded about McDonald's hamburgers, a new identity that some internet users have said is sexy. What do you think?
Brian Ansley
McDonald's is wise to play into millennials' insatiable appetite for elaborate corporate mascot backstories.
Grassroots Organizer