McDonald's Testing Customizable Burgers To Compete With Chipotle
In order to compete with the increasingly popular Chipotle, which allows customers to select fresh ingredients for meals, McDonald's is reportedly testing out a 100 percent customizable burger option that enables customers to choose their bread, cheese, toppings, and sauces. What do you think?
Harry Toth
This could work against them, admitting that the Big Mac might not be the perfect hamburger.
Storyboard Artist