Burger King, Popeyes Introduce 'Predictive Selling Technology'
The parent company of Burger King, Popeyes, and Tim Horton's restaurants will add predictive selling technology to 10,000 drive-thrus over the next two years, which they say will tailor promotions to consumers based on previous orders, weather patterns, time of day, and other factors. What do you think?
Kristi Sine
Sorry, but my fast food orders are my personal business and whoever my credit card company sells the information to.
Local Mercenary