Will.i.am Named Creative Director Of Intel
Computer-chip manufacturer Intel named Black Eyed Peas bandleader Will.i.am its director of creative innovation, signing him to a multiyear contract. What do you think?
Tyler Sharp
If Will.i.am truly had any business acumen, he would become creative director of Birds Eye frozen foods instead. This would make more sense because people already associate him with peas. That's just good branding. Understand?
Marketing Consultant