Burger King, Popeyes Introduce 'Predictive Selling Technology'
The parent company of Burger King, Popeyes, and Tim Horton's restaurants will add predictive selling technology to 10,000 drive-thrus over the next two years, which they say will tailor promotions to consumers based on previous orders, weather patterns, time of day, and other factors. What do you think?
Lee Phachanla
I prefer the more personal humiliation of the cashier knowing my regular order.
Candy Ethicist